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gyermekeinket:
"I was in one of those sports
"superstores" the other day, hoping to find
a pair of trainers for myself. As I faced the giant
wall of shoes, each model categorized by either sports
affiliation, basketball star, economic class, racial
heritage or consumer niche, I noticed a young boy
standing next to me, maybe 13 years old, in even
greater awe of the towering selection of footwear.
His jaw was dropped and his eyes were glazed over - a
psycho-physical response to the overwhelming sensory
data in a self-contained consumer environment.
It's a phenomenon known to retail architects as
"Gruen Transfer," named for the gentleman
who invented the shopping mall, where this mental
paralysis is most commonly observed."
JET.PBS.rules
http://www.pbs.org/wgbh/pages/frontline/shows/cool/